JLHCHospitality Consulting Let’s talk
Jaap Liethof outside a hotel entrance

Hospitality expertise.Commercial vision.Results that last.

JLHC BV advises hotel owners, operators, associations, restaurants and event organisers on the decisions that shape guest experience and commercial performance. Jaap Liethof brings more than 35 years of hospitality experience across hotel management, sales, marketing and international events.
JLHC
Jaap Liethof outside a hotel entrance

Hospitality expertise. Commercial vision. Results that last.

JLHC BV advises hotel owners, operators, associations, restaurants and event organisers on the decisions that shape guest experience and commercial performance. Jaap Liethof brings more than 35 years of hospitality experience across hotel management, sales, marketing and international events.
Approach

Independent advice, grounded in operations

Great hospitality starts with an attractive concept and succeeds through the details: the right facilities, a capable team, a clear commercial strategy and an experience guests want to return to. JLHC takes a hands‑on, results‑driven approach, turning ambitious plans into workable decisions and measurable improvements.
Approach

Independent advice, grounded in operations

Great hospitality starts with an attractive concept and succeeds through the details: the right facilities, a capable team, a clear commercial strategy and an experience guests want to return to. JLHC takes a hands‑on, results‑driven approach, turning ambitious plans into workable decisions and measurable improvements.
Services

Four areas of advice

From concept and real estate to daily operations, commercial strategy and the events that define a property.

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Discuss your project
Jaap Liethof
Founder, JLHC BV

Jaap Liethof

40+
years in hospitality
33
years as CEO of Hotel van Oranje
MPI
former European President; International Board member
“Hands‑on and results‑driven, on every assignment.”

Jaap Liethof spent 33 years as CEO of Hotel van Oranje in Noordwijk, the leading international conference hotel on the Dutch coast. He was closely involved in organising and delivering international business meetings, governmental and NATO meetings, corporate events and charity dinners, always focused on creating added value and memorable experiences for organisers and participants. He also brings extensive hotel management experience and a strong background in sales and marketing.

One of the longest‑serving members of MPI Netherlands, Jaap has served on the boards of MPI Netherlands and MPI Europe. He was European President for one year and a member of the MPI International Board of Directors for three years. His wider board experience includes involvement with Noordwijk Marketing and the Economic Board Duin‑ en Bollenstreek. Through JLHC BV, he works directly with owners, management teams and organisers, bringing this experience and an extensive network to every assignment.

The right expertise for each assignment

JLHC BV works with a trusted network of hospitality, real estate and event professionals. When an assignment calls for specialist knowledge or additional capacity, Jaap brings in the people best suited to the project. This gives clients access to the expertise they need, while keeping advice and coordination personal and consistent.

Experience

Selected assignments

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Experience

Selected assignments

Challenge

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Role

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Result

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Contact

Let’s discuss your project

Whether you are developing a hotel, improving an existing operation or planning an important event, JLHC BV can provide an independent perspective and experienced support.

Direct contact Jaap Liethof jl@jlhc.nl
Direct contact Jaap Liethof
jl@jlhc.nl